Monday, October 22, 2007

SBD....the website silly!

One of my favorite websites, and a must read for anyone in the sports industry, is http://www.sportsbusinessdaily.com The site functions like a blog in the sense that it takes the top sports stories from the country and condenses them into readable nuggets. The site is updated at least twice daily with the publishing of the “Morning Buzz” and “Closing Bell” at 9 a.m. and 4 p.m. respectively. These sections update the top stories of the day, while also feeding your appetite for pop culture.
This site fits in nicely with this week’s readings because the writing is clear and concise, but clever at the same time. The front page contains snappy headlines with no more than a one sentence summary of the story. If you are interested in reading more, just follow the links, if not, at the least you have been entertained and informed. The approach on this site follows the suggestions laid out by Jakob Nielsen and Hoa Loranger in chapter 8 of “Prioritizing Web Usability” when they state, “write for the way people read on the Web. Design your content to match human behavior and tailor it for optimum scannability and comprehension.” This site definitely capitalizes on it’s scannability with its short, crisp writing.

1 comment:

Unknown said...

I really like the website that you chose. It is concise and right to the point like you said. Plus, it is very legible to read.