Wednesday, March 18, 2009
Tuesday, March 17, 2009
Douglas Bowman's Design Philosophy
Design plays a primary role in the interpretation of a message. It creates a crucial, lasting impression. It encourages examination and generates interest. Accessible, understandable information and beauty of form can engage observers and arrest their attention.
A confusing, poorly designed message will miss its target almost every time. In a world where data bits flow abundantly, our minds have developed filters to sift through the overflow of useless and badly designed information. While design must appeal to our sense of aesthetic, it must not stand in the way of delivery, cause complications, or introduce stumbling blocks. Rather, the presence of design should simplify and facilitate our everyday life, enable us to accomplish our tasks more effectively, and help us enjoy them along the way.
Wednesday, March 11, 2009
Sunday, March 8, 2009
While I was looking for sites for my paper, I came across this one, which uses bright greens, purples, blues and reds (along with yellow) without looking too vibrant or annoying.
Then, I also came across this site that uses complementary colors very well.
I guess now that I'm looking for it, I'll probably find these color schemes on pretty much any well-designed site.
Wednesday, March 4, 2009
you can read the full article on the ny times website. it's a three-page article. so if you don't have time or the interest to read all of it, i've extracted some parts and pasted below that i think apply to what we are learning this semester in visual aesthetics.
1. She [Melissa] ends up giving the same or similar guidelines to managers for various Google features and products in other presentations that day. The guidelines are devised, she said, from myriad internal experiments to gauge users’ preferences. Avoid first- and second-person pronouns. Always write “Google” instead of “we.” If you want to make the design on the page simpler, take away one of these: a type of font, a color or an image. Don’t switch tenses. And steer clear of italics because they are hard to read on a computer screen.
2. A designer, Jamie Divine, had picked out a blue that everyone on his team liked. But a product manager tested a different color with users and found they were more likely to click on the toolbar if it was painted a greener shade.
As trivial as color choices might seem, clicks are a key part of Google’s revenue stream, and anything that enhances clicks means more money. Mr. Divine’s team resisted the greener hue, so Ms. Mayer split the difference by choosing a shade halfway between those of the two camps.
Her decision was diplomatic, but it also amounted to relying on her gut rather than research. Since then, she said, she has asked her team to test the 41 gradations between the competing blues to see which ones consumers might prefer.
Tuesday, March 3, 2009
Hard to imagine these are done with crayons!!! I sure would like to see his show
"Online audiences are re-defining the way media content is consumed and are demanding customized desktop experiences," John Loiacono, senior vice president of the Creative Solutions Business Unit at Adobe, said in a statement. "Time Warner Companies are known worldwide as leaders in providing premium media and entertainment and will be working with us to deliver some great video experiences on the Web."
To check out the article