Friday, October 26, 2007

The Aesthetics of a Brand Name

The concensus is that a news site like the NewYorkTimes.com or ESPN.com is too busy...do you argree?

D. Norman author of Emotional Design: Why we love (or hate) everyday things (The article we read the second week), speaks of devices that seem easier to use, because the user finds the design aestitically pleasing.

Do you think a brand name can evoke the same emotion? Does ESPN.com recieve millions of hits per day, because people trust this source, despite web design that is a bit cluttered?

2 comments:

RDMillner said...

People go to ESPN.com because ESPN has done an amazing job of associating itself with sports reporting. People have come to trust them for sports information. That trust means that people are willing to put up with a bit of poor design.

Unknown said...

I an definately agree. There is to much stuff going and in so little space.