Monday, December 3, 2007

Tis the season for....."Cyber Monday"


We’ve all heard of “Black Friday,” the day after Thanksgiving which is to many is considered the busiest shopping day of the year, but what about “Cyber Monday?” I had never heard of this term before today and stumbled upon the article while I was searching through stories about Christmas shopping online. I was initially curious to see if there is any increase in online shopping this Christmas season as opposed to years past. I personally don’t make it a point to shop online. I’ll only buy something online if I can’t get it anywhere else. Other than that, I don’t mind fighting the crowds during the holiday season to find the right gift. Of course, according to guy code my Christmas shopping doesn’t start until a few days to Christmas and usually concludes on Christmas Eve, hours before the first holiday party. For those who have never been to the mall on Christmas Eve this is the most efficient shopping period of the season. You get in, don’t have to fight with the crowds (because there aren’t any, just a bunch of guys running around trying to buy gifts that they’ve waited to the last minute to purchase) and you leave.
Back to online shopping. According to an article written by Jayne O’Donnell and Jon Swartz that appeared in USA Today on November 27, titled, “Online shoppers click up a storm on Cyber Monday,” http://dailyrecord.gns.gannettonline.com/apps/pbcs.dll/article?AID=/20071127/TECH04/703080805/1001/TECH the term was first used in 2005 as, “the ceremonial kickoff to the online shopping season.” The article further states that the busiest day for online shopping was Dec. 13th last year. The busiest day in 2005 was Dec. 12th. This year there is a 37% increase in online traffic on Cyber Monday from 2006. The National Retail Foundation even set up a website for Cyber Monday shoppers, conveniently located at, where else, http://www.cybermonday.com/. Does anyone do their Christmas shopping online, and if so, what percentage of it would you say you complete online? Do you think this is a trend we will see continue to grow in the future?

1 comment:

Unknown said...

One of my friends is obsessed with the day because he a technology genius and loves shopping on this particular day.