Sunday, December 6, 2009

Designing Products People Will Cherish

What have designers got to do with protecting the earth? Plenty, says designer Nick de la Mare.

He argues that the best way for designers to confront the issue of sustainability is to design products that people love. This way, they will be less likely to toss an item into the landfill just because a slicker, new model comes along. They'll be attached to their older model just because they love it so much. And in the long run, that helps reduce the unsustainable cycle of mass consumption.

De la Mare's essay makes for an interesting, quick read at Creativity Online.

1 comment:

Mohammed said...

Hello Bryan,

Very cool. Thanks a lot for sharing this with us.