Imagine that you were asked to create new jacket designs for a series of books. The only hitch is that you have to follow these rules:
1. Each book cover has to be a photograph of a butterfly specimen box.
2. Within the framework of the box, you must use layers of paper and insect pins.
3. Other than that, you're free to create whatever you want.
A vintage art director thought up this exercise for a roster of designers so that they could create new jacket designs for a series of 21 Vladimir Nabokov titles published by Vintage Books.
Check out this blog for some interesting photos of the results.