Saturday, February 16, 2008

Perception is everything

Corona Beer television commercial

http://www.youtube.com/watch?v=fLl9qDHQPyk

This is one of many "excellent" examples of perception produced for Corona Beer.
The camera angle always focuses your attention on the product - the beer - and you wonder how the girl could be swinging in a hammock held up by 2 beer bottles. That is, until the camera pulls away.

I understand the beer is poor, but their commercials are so visually rich. I just love 'em.

No comments: