Website Design Expresses Virgin Brand

Virgin, the airline-plus-everything-else company, recently launched a new website that mixes the usual corporate stuff with a lot of fun social media.

Plus, the site has a number of unusual modules for an airline. But then again, Virgin's unique brand is what makes them so interesting. You'll find sections for: travel, lifestyle, media & mobile, music, money, people & planet, and entrepreneur.

Here's an interesting comment about the design, from the creative director at the NY ad agency that created the new website:

"The creative direction for Virgin.com's user interface was to be as reductive as possible. The clean design speaks to the seriousness of the company, and in contrast, the heavy illustrations show the unconventional character that sets Virgin apart. Maintaining this balance on the corporate pages and social pages tied them together seamlessly. "

The full article is in Advertising Age.