"Take a hit...pass it on"

Indie911.com is promoting their new "Hoooka", a player that users can create to embed into any other website to promote and sell music. Artists can create their own hoooka for self-promotion or an average Joe can create a page, add music, and earn a slice of the pie for mp3s purchased
directly from his/her individual hoooka. Then users can do as their tagline says..."Take a hit...pass it on".

The neat part of Hoooka is that you can customize your Hoooka to look exactly how you want it using your own photos, videos, music, color schemes, etc, to truly personalize the experience your users and listeners will have. Check out the Hoooka for HelloGoodbye here.

At work, we're trying to come up with ideas for customization for our own artists and Hoooka is something we reference daily. The site does a great job at presenting artists and music, and makes it really easy for anyone to embed their hoooka onto any other site, blog, MySpace, whatever. We really feel that customization is key for us to fully engage our users with our website. We don't want to force them upon any sort of design or layout. We want to pull elements we like from other sites and combine them to give our users a unique experience. Maybe hoooka's customization elements mixed with Facebook's ability to click and drag features around? Could make for some cool Artist Page creations! We havn't made any solid decisions yet, but hoooka's direction will most definitely influence our own website as we'll be allowing for the maximum amount of customization possible.