Cell Phone Usability

In our 501 class we have been talking about ubiquitous media with a focus on cell phones being our primary web source in the near future. I think that Nielsen should start to step out of the box and talk about web usability of the future. Things like IPTV and internet over the cell phone need to be looked at. There will be a whole new standard and I'm sure many usability issues that will follow. Designing web for mobile devices is a difficult task and I know that some phones that i've seen with the internet are extremely difficult to navigate through the internet. If we had usability standards for web sites on cell phones, the quality would increase and also the amount of people willing to use the web via mobile devices.