Thursday, November 12, 2009

'Hammer' time

While watching the Grizzly Bear music video that Bryan shared with us, I was reminded of the music video for Peter Gabriel's "Sledgehammer" in 1986. The video, which uses a high amount of unorthodox animation with an array of visual effects, could have been considered ground-breaking when it came out.

Gabriel's face almost looks as if it's being as it's being animated. I don't tend to remember too many many music videos -- when MTV actually played music videos -- but this one always stuck with me. Besides being a catchy song, the intricate parts moving in rapid syncopation creates an extremely unique visual aesthetic that is still applicable today (for those who have lots of time to work on animation and are amazingly talented at the craft).

Enjoy. Also, can anyone else think of other music videos with highly memorable animation? And no, I don't think anything from the Gorillaz should count.


1 comment:

Bryan said...

Thanks for the flashback -- I haven't seen this in years! You're right -- it was the breakthrough video of its day. He's always been ahead of his time.