Emotional design

Don Norman is one of the pioneers who discussed the role of emotions in human life. The brain actually evaluates any design and responds to it.

While I was reading in the internet about emotions and its role in the design process, I came across an article that discusses the function of emotions in any design.

The article is: Emotional about design

In addition, in my blog for 501, I wrote about Design Attractiveness which mentions Don Norman and his design components.

I believe that Norman's criteria are phenomenal and should be totally considered in any design.