Flying no class

When do visual aesthetics become tasteless and low-rent garbage? Just ask the folks in charge of the advertising campaign at discount flyer Spirit Airlines. Immediately following the Tiger Woods' car accident outside his Florida home and all the ensuing speculation, the airline came up with an "Eye of the Tiger sale" featuring an ad on it s Web site of a tiger clad in a black hat crashing into a fire hydrant while behind the wheel of a large SUV. Furthermore, the ad says, "It's a jungle out there! Make sure you avoid all the obstacles and get the lowest fares."

This rubbish, I suppose, is a good example of when the techniques learned about visual aesthetics are used in a harmful way and the power those images can have on the visceral level. Regardless of what you think about the situation, I don't think it paints a good picture of a business to give such heartless and insensitive treatment to anyone, celebrity or not. I've never flown on Spirit Airlines, which is based in Florida, no less. After seeing this ad, I plan on keeping it that way.

What does this say about our society if such advertising is socially acceptable? Any thoughts on this?