The Call of the Wild(erness Man)

I want this guy's job. The Wilderness Man is camping out in the middle of nowhere, ready to take your call. Located somewhere in the south of Spain, Rob Cavazos is the wandering star of a campaign for Skype to promote its cheap calls.

When you go to the Phone Box Experiment, the copy says, "Calls to this landline may be expensive on your standard tariff. See if you can call more cheaply on Skype."

The campaign was inspired by the Mojave Phone Booth. In the late '90s throngs of people flocked to this payphone in the middle of the Mojave Desert, miles from any building, just to see what would happen if anyone called it. Or something like that.

Anyway, the relevance of this topic to Visual Aesthetics is ... umm ... Prof. Callahan uses Skype to communicate with her students. There we go.