As suggested, I thought I would put together a review of Chapter 10 from the "Research-Based Web Design & Usability Guidelines" which covers the important guidelines concerning the use of links.
I consider links the Internet's bread and butter. The use of hypertext is the essence of web navigation. Linking begins with the homepage and afford users the means to reaching their goal of desired pieces of information.
In order to be effective, there are several guidelines designers should consider in order to have a efficient and effective site design. Many of the guidelines may be considered commom knowledge to a new, tech-savvy generation, but here is an overview of design guidelines for linking:
Use Meaningful Link Labels -- understandable and easily differentiated by users
Link to Related Content -- Users expect designers to know their sites well enough to provide a full list of options
Match Link Names With Their Destination Page -- Help provide user with necessary feedback
Avoid Misleading Cues to Click -- Symbols usually must be combined with at least one other clickability cue
Repeat Important Links -- Establish more than one way to access content
Use Text for Links -- Rather than images
Designate Used Links -- Use color changes
Provide Consistent Clickability Cues -- Avoid minesweeping (users moving cursor around site to explore), examples: underlining, bullets, arrows, placement in the top center, or left or right panels
Ensure Embedded Links are Descriptive
Use 'Pointing-and-Clicking' -- Rather than mousing over, preferred when using cascading menu structure
Use Appropriate Text Link Lengths -- Long enough to be understood, short enough to minimize wrapping
Indicate Internal vs. External Links -- Tell user if a link will take them away from original site
Clarify Clickable Regions of Images -- Users should have to mouse over to find clickable areas
Link to Supportive Information -- Provide definitions and descriptions if/when necessary
Hope this helps, happy linking!
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