Jakob Nielsen's paper "International Web Usability" brings home how much the 'worldwide' web has changed the way we do business.
* Today, a one-woman shop can look like a major ad agency and attract clients
all across the globe.
* Trade shows, while still important (and still expensive), are not the only way
to connect with new international customers
* Real-time business can be conducted using all the interactivities the web offers
It also means we have to speak the language of the people we want to reach. Having several language options a website increases the opportunity to accurately share your story and win over new customers.
Although Mr. Nielsen believes the best approach to testing is to go the particular country/ie, the very nature of the web can be used as an alternative method. Testers in other countries can review and comment on the site. If you need a translator, that is a lesser expense than sending a team overseas.
All in all, his paper offers practical ideas that anyone can, and should, consider.
No comments:
Post a Comment