Apple iPhone.
You really can't judge a book by it's cover...rather a Dell Notebook. Norman's piece on aesthetically pleasing technology being easier to use paralleled the Apple iPhone for me. According to Norman this phenomena occurs, because using an attractive device makes a user more content and relaxed, enabling the user to be more focused and perform at a higher level.
Individuals are even opt to overlook slight imperfections as long as the device is easy on the eyes. One reviewer of the mini cooper recommended that since the car was enjoyable it's faults didn't matter (Norman, 2003). The same goes for the iPhone. Customers are willing to switch to AT&T, deal with scratched screens, and not be able to do basic functions like forward a text to own the coveted iPhone, which evokes an emotional sense of pride (Norman, 2007).
Click here to read further on how the Apple iPhone may be a case of technology that has it going on in the looks department, but otherwise falls short.
Finally, I thought the Norman's discussion of the relationship between sounds and meanings on pg. 9-10 to be somewhat of a stretch, does anyone else agree?
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1 comment:
I have realized that the iPhone is not really all that it is cracked up to be.
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