The Role of Aesthetics in Web Design states that one of the major functions aesthetics play in web design is to convey a message about the sender. They send this message if it is intentional or not. I thought this idea was really interesting and I remembered hearing that studies found professional looking websites garner more trust from unfamiliar users simply because of their look and feel.
I found this article that describes how website design conveys an idea to the user about the credibility of the sender. It also points out specific areas of design and how they affect the users' perceptions.
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