mytalkingstain.com - funny, and effective

This was one of the many ads that made its debut during the SuperBowl. When I first saw it, couldn't stop laughing. When I visited the site, I knew Tide had created one that was designed to capture your attention, develop a product brand, and involve viewers. They scored a passing grade for creating an outstanding multimedia website that is simple to use and makes you want to click through it.

the landing page
As a landing page, it's not exciting...but, it does what it was designed to do - focus your attention on two areas: a young man with different colored stains on his white shirt, and...some sort of orange magic marker above his head. - simple.

television ad page
This is just so much fun to watch. It's a situation we have all experienced - having a stain on our clothes at the worst moment. Because it's so real, it's so funny...and, you can play it as often as you want. And each time you do, Tide scores another point in market share. You'll remember this orange pen the next time you go to the store.

The black rectangle that holds the ad, plus two other clickable choices resembles an iPod which probably draws in more people...very clever.

prizes, film downloads pages
The three other pages in this compact site offer the same colorful graphics, layout and easy navigation as the first two. The vertical rectangle becomes horizontal, making it more interesting and once again, resembling the versatility choices offered by an iPod...genius.

The Tide "talking stain" website is a must-see. It incorporates all the design elements that make for standout communications. It's a model to follow.