Page 131

In the book, “Prioritizing Web Usuablity” by Jakob Neilson, on page 131, it talks about the problems that users of websites have when on a website. “This means that you must look beyond search and findability to determine why your sire isn’t fulfilling its business potential” (Neilson 131. Users are not satisfied because they are not receiving the information they want from a webpage. The user would rather not go to another webpage if they can find the information they need on yours.